From Bikinis to Beef Jerky: How a Marine Wife Brought the Wild West to San Clemente

When I first moved to San Clemente, I was just settling into life as a Marine wife—my husband’s active duty brought us here, and I quickly fell in love with this beachside town. But something was missing. Among all the surf shops and smoothie bowls, I kept thinking, Where’s the country at?

So I did what felt right: I brought the country with me.

Welcome to our San Clemente jerky shop—where beef jerky, cowboy snacks, and Western grit meet sunshine, ocean breezes, and small-town charm.

? What We Sell

We’re proud to offer a mix of country staples and coastal flair, including:

• Fresh beef jerky in all flavors (including Shark Jerky, only at this location)

• Local honey, bee pollen, and beeswax candles

• Western shirts, Marlboro hats, leather purses, and more

• Thoughtful, easy gifts—all wrapped up with free tissue paper

? Why I Opened This Shop

Truth is, I almost opened a bikini store. But deep down, I knew I wasn’t meant to sell bikinis—I was meant to keep my family’s jerky legacy alive. When I spotted Mammoth Mountain stickers around town, I realized people here already knew about my dad’s famous jerky shop in Olancha. That was the sign I needed.

So instead of bikinis, I brought Gus’ Jerky and everything I love about the Western lifestyle to downtown San Clemente.

?‍♀️ Who We Serve

We get a little bit of everyone—locals, tourists, military families, surfers, and even folks just looking for the perfect last-minute gift. Whether you’re grabbing snacks for the beach or bringing a taste of the West back home, we’ve got you covered.

? Come See Us

? Located right in the heart of San Clemente, CA
? Open daily
? Jerky, gifts, good vibes, and a whole lot of heart